Melissa McCarthy is just one of the celebrities and designers that has make plus-size fashion grow. Her account of how she found it hard to find a dress for the Oscars has sent shock waves all throughout the fashion industry.
With the help of fashion bloggers and plus-size celebrities, such as Christina Hendricks, Amber Riley, Rebel Wilson and Mindy Kaling, the fashion industry has gotten the message that not every women can fit in a size 4. New York even held a Full-Figured Fashion Week.
Eloquii is a plus-size brand that has been discontinued by Limited Brands in 2013. It was revived this year and selling designs by Jodi Arnold. The brand is available online and is one of the favorites of fashion bloggers.
Another plus-size retailer is Fashion to Figure. It was created by Michael Kaplan and sells clothes in sizes 12 to 26. Their clothes are affordable with the most expensive items priced at $30 to $40.
Kaplan is not new to plus-size clothing. His great grandmother was Lena Bryant, who was the founder of Lane Bryant. The brand has been the only one catering to plus-size women for a long time. At present, Lane Bryant is offering collections made by French designer Sophie Theallet and Isabel Toledo. Both designers were not known to have made plus-size items before.
Linda Heasley, CEO of Lane Bryant, said that the collaborations are just the start of something big. A lot more designers have asked to work with the brand and they have brought great design. Heasley said that the designers know the drape of the fabric while her company knows the sizes.
In the past, designers don’t usually offer high fashion to women above size 12. Women have to have their clothes custom-made if they are beyond that size. Now women have a lot of options and most of them are affordable.
Photos in this post by HiperFashion EstÃºdio Criativo